图片来源：Qian Jun/MB Media/Getty Images
• 作为亿万富翁俱乐部的新成员，网球传奇人物罗杰・费德勒的净资产高达13亿美元。尽管拿下了20个大满贯冠军，但赛事奖金仅占其财富的一小部分。费德勒与劳力士、梅赛德斯-奔驰的长期品牌合作，以及与优衣库新建立的合作关系，外加对瑞士运动鞋公司昂跑的投资，让其银行账户余额飙升。
众所周知，罗杰・费德勒是男子网球历史上获奖最多的选手之一，赢得了20个大满贯冠军。如今，他又多了个头衔——亿万富翁。
彭博亿万富翁指数（Bloomberg’s Billionaire Index）显示，这位瑞士网球明星的净资产共计约为13亿美元，其中包括他在24年职业生涯中获得的1.306亿美元赛事奖金。在此期间，他八次赢得温布尔登网球锦标赛冠军，五次斩获美国网球公开赛冠军。
然而，对于这位现年43岁的他来说，真正让其财富一飞冲天的却是赛场外的商业合作。在整个职业生涯中，与奢侈品牌的合作为他带来了数千万美元的收入，其中包括每年分别来自劳力士和梅赛德斯-奔驰的800万美元和500万美元合作费用，以及来自瑞士莲巧克力（Lindt）的总计2000万美元合作费用。
不过事实证明，费德勒最赚钱的决定还是2018年与耐克（他从13岁起就与之合作）解除服装和鞋类合作关系。不久之后，他与日本服装品牌优衣库达成了一项3亿美元的合作协议，分十年支付。
2019年，费德勒发现妻子和朋友对瑞士运动鞋公司昂跑情有独钟。于是他豪赌了一把，购买了该公司3%的股份。此后，该公司在美国迅速走红，据彭博社（Bloomberg）报道，昂跑目前的市值约为170亿美元，这意味着费德勒的股份至少值5亿美元。
尽管费德勒长期以来一直是网球伟人的代名词，但去年在达特茅斯学院（Dartmouth College）的毕业典礼演讲中，他鼓励Z一代跳出自己的舒适圈，去寻找有意义的生活。
2024年，费德勒对毕业生们说：“你们每个人都有着无尽的才干，我希望你们通过独属于自己的方式去成就一番事业，因为生活真的比赛场广阔得多。”
《财富》杂志向费德勒的基金会发出了置评请求。
不断延伸的财富通道——从更衣室到百万富翁俱乐部
费德勒并非第一个利用自身知名度赚取数十亿美元的职业运动员，其他身家高达10位数的运动员还包括泰格・伍兹、勒布朗・詹姆斯和迈克尔・乔丹。
虽然上述人士都通过职业赛事赚取了数千万美元，但得益于社交媒体，运动员们比以往任何时候都更容易为品牌造势并从中获利。就在上周，詹姆斯与亚马逊在Instagram上联合发帖，获得了近25万个赞。
展望未来，越来越多的运动员或将加入超级富豪行列，部分原因在于体育特长生的姓名、形象和肖像权（NIL）规则发生了变化，因此他们可以在职业生涯中更早地拿到品牌合作协议。事实上，现在年轻的运动员在青少年时期就有可能成为百万富翁。据体育媒体公司On3报道，已有数十名大学生运动员拿到了数百万美元的NIL协议。
与此同时，一些人认为大学体育的这些变化让体育教育过于专注于赚钱，而不是享受比赛本身。亿万富翁沙奎尔・奥尼尔表示，球员们为了获得最好的身价而多次转学，这不是件好事。
奥尼尔上个月在他的播客上说：“如果我给你开一张100万美元的支票，你至少得给我待两年吧，但你连300天都做不到。”（财富中文网）
译者：冯丰
审校：夏林
• Tennis legend Roger Federer is the newest member of the billionaires club, with a $1.3 billion net worth. However, despite winning 20 Grand Slams, his prize earnings make up just a fraction of his wealth. Federer’s longtime brand deals with Rolex and Mercedes-Benz—as well as newfound partnerships with Uniqlo and investment in Swiss shoe company On—have made his bank account skyrocket.
Roger Federer is most known for being one of the most decorated players in men’s tennis history—having won 20 Grand Slam titles—but you can now also call him a billionaire.
The Swiss tennis star has amassed an estimated net worth of about $1.3 billion, according to Bloomberg’s Billionaire Index. That includes $130.6 million in prize money over his 24 years on the court, during which he won at Wimbledon eight times and the U.S. Open five.
But it’s Federer’s deals off the court that have led to a far greater increase in wealth for the now 43-year-old. Partnerships with luxury deals have garnered millions throughout his career, including a reported $8 million annual income from Rolex, $5 million annually from Mercedes-Benz, and $20 million total from Lindt.
But Federer’s 2018 decision to part ways with Nike (which he had worked with since he was 13 years old) as his clothing and shoe partner has proved to be among the most lucrative. Soon after, he landed a $300 million partnership with Japanese clothing brand Uniqlo, paid out over 10 years.
Federer also made a bold bet on Swiss shoe company On in 2019 by buying a 3% stake after finding his wife and friends obsessed with them. The company has since exploded in popularity in the U.S., and according to Bloomberg, On is now worth about $17 billion, meaning Federer’s stake is at least $500 million.
And while Federer’s name has historically been synonymous with tennis greatness, in a commencement address to graduates at Dartmouth College last year, he encouraged Gen Z to look beyond their bubbles and seek out a fulfilling life.
“All of you have so much to give, and I hope you will find your own unique ways to make a difference, because life really is much bigger than the court,” Federer said to graduates in 2024.
Fortune reached out to Federer’s foundation for comment.
A growing pipeline from the locker room to the millionaire club
Federer is not the first to leverage his popularity as a professional athlete and make billions in the process: he’s joining the ranks of Tiger Woods, LeBron James, and Michael Jordan to have ten figures to their name.
And while each has made millions from their time playing in their sport, social media has made it easier than ever for the athletes to spotlight brands and cash in. Just in the last week, James partnered with Amazon in an Instagram post that garnered nearly 250,000 likes.
Moving forward, it’s likely that more and more athletes will become part of the ultra-rich, in part because they can land brand deals earlier in their careers thanks to name, image, and likeness (NIL) rule changes for student-athletes. In fact, it’s now possible for young athletes to hit millionaire status while still being a teenager, and according to sports media company On3, dozens of college athletes now have multi-million-dollar NIL deals.
At the same time, some believe the changes to college athletics have made the process too focused on making money, rather than enjoying the game. Players have opted to transfer schools multiple times to secure the best deal—which is a problem, says multimillionaire Shaquille O’Neal.
“If I write you a check for a million dollars, you can’t stay for 300 days,” Shaq said on his podcast last month. “You gotta at least give me two years.”